Tag Archive: ratings

MBC drama [Playful Kiss] ended its run in much sadness as it closes with a slight decrease in ratings.

On the 22nd, according to AGB Nilson Media Research Center, [Playful Kiss] that was aired on 21st October (finale episode, 16th) recorded 5.9% of ratings. This was 0.2% lower than its episode on 20th October at 6.1%.

This day’s [Playful Kiss] portrayed the marriage of Oh Ha-ni and Baek Seung-jo, as well as a happy ending amongst the people around them.

[Playful Kiss] that began to air on September 1 recorded 3.5% of ratings, after which, since then, it has been subconsequently mulling in the 5~6% array of ratings; it was not able to escape the fate of single-digit ratings.

On the other hand, SBS ‘President’ recorded 28.3%, while KBS ‘Fugitive Plan B’ recorded 11% of ratings.



On the 22nd, according to AGB Nilson Media Research Center, the finale of [Playful Kiss] recorded 5.9% nationwide, 4.8% Seoul, and 6.9% in the city regions. Though [Playful Kiss] was receiving high attention because it is the comeback work of Kim HyunJoong, eventually, it still closed its curtains with a single-digit rating.

Beginning from 27th onwards, [Playful Kiss] will be taken over by [Happy House].

On the other hand, SBS [President] that was aired on the same day on 21st October recorded 30.3% of ratings, and this is its first time to enter the array of 30%-plus ratings. [President] recorded 28.3% nationwide, 29.8% in Seoul. KBS2 [Fugitive Plan B] also recorded 11.0% nationwide.




Playful Kiss Half-Success, Half-Failure

MBC TV [Playful Kiss] has pulled in its curtains with its 16 episodes.

Japanese manga adapted film [Playful Kiss] is undertaken by PD Hwang In-roi who has directed for dramas like [Goong]. It stars Kim Hyunjoong from 2009’s hit [Boys over Flowers] who had began his first luxurious kick-start in that drama, which was what attracted about attention during the casting stage of [Playful Kiss].

However, being starkly different from such anticipation came the single-digit ratings of [Playful Kiss] that recorded 3.5% on its first episode, as it received neglect from the audiences.

Despite that being the case, reactions for this drama overseas is very enthusiastic. It has already sold its broadcasting rights to overseas countries like Japan, Hongkong, Thailand, Singapore, etc, 13 countries. Based on the selling of broadcasting rights alone, it has raked in about 4 billion won.

Also, though ratings for [Playful Kiss] is low, it has its popularity on the internet world where it enters the Top 5 Most Downloaded of All Time ranking chart.

Not only that, [Playful Kiss] will also be airing its Special Edition beginning 2nd November onwards through Youtube. It will feature totally different content and is spread across 7 episodes. For this, it is already attracting much attention from Japan, Taiwan, Thailand, Vietnam etc.

Song Byung-jun CEO from production company Group Eight expresses, “The Youtube Special Edition is a brand new attempt to introduce TV dramas through an on-line manner, and through this unique medium video channel we have, we get to diversify our video content; it is very meaningful that way”, “At the same time where the synergy effect could be highest achieved through mediums like TV and online, it also formed a bridge to further give a chance for our Korean dramas and movies to take a leap into the foreign markets. We’re anticipating”, as he states.

English translation by Ode

101021 Mischievous Kiss Episode 15 ratings

On the 21st according to media research center TNms, SBS drama [President] that was aired on 20th recorded 24.7% of ratings as it further solidated its firm position as the king of Wed-Thursday dramas.

-next paragraph ommitted, about President’s episode on 20th October-

On the other hand, during the same timing slot also showed Rain’s KBS 2TV [Fugitive Plan B] that recorded 11.9% of ratings. Whilst MBC [Playful Kiss] recorded 6.0% of ratings.

TNms Programme Ratings – for 20th October
SBS Wed-Thurs drama special [President] – 24.7%
MBC daily drama [Golden Fish] – 17.2%
MBC variety [Radio Star] – 15.8%
SBS daily morning drama [Don’t know women] – 13.1%
KBS1 daily drama [Smile, Donghae] – 12.6%
SBS daily drama [Three Sisters] – 12.4%
KBS2 Wed-Thurs drama [Fugitive Plan B] – 11.9%
MBC morning drama [Scarlet Letter] – 9.5%
KBS2 morning drama [Even Mom’s Pretty] – 9.0%
KBS1 drama [Namchon] – 7.7%
MBC daily sitcom [Getting Cuter and Cuter] – 7.6%
MBC variety [Zero] – 6.8%
KBS2 info [Live Information Relay] – 6.4%
MBC Wed-Thurs mini series [Playful Kiss] – 6.0%




MBC Wed Thurs drama [Playful Kiss] has faced a slight increase in its ratings.

On the 21st, according to ratings research AGB Nilson Media Research, [Playful Kiss] that was aired on 20th October recorded nationwide ratings of 6.1%. This is 0.5% higher than its 5.6% of ratings recorded for its previous episode broadcasted last week.

In this day’s [Playful Kiss] showed the coverage of Baek Seung-jo and Oh Ha-ni’s wedding, which was what caught the attention of audiences. This drama that will air its finale on 21st is gaining much attention from everyone as to how this drama will end off like.

On the other hand, during the same timing slot, SBS drama [President] recorded 27.4%, whilst KBS2 [Fugitive Plan B] recorded 10.8% of ratings.

Source: Asiae
Translation: Ode

101015 Mischievous Kiss Episode 14 ratings

On the 15th, according to ratings research center TNms, SBS Wed-Thurs drama ‘President’ that was broadcasted on 14th recorded 23.4% as it reigned king amidst the Wed-Thurs dramas.

-next paragraph about President, ommitted-

On the other hand during the same time slot also came Rain’s ‘Fugitive Plan B’ with 12.0% and Kim Hyun Joong’s ‘Playful Kiss’ with 6.4% (14th episode).

In particular, despite ‘Fugitive Plan B’ having a continuous airing of its episodes, it has decreased to fall into the 10% plus of ratings category. Whilst for ‘Playful Kiss’, despite a fast story development where kisses and a wedding plan is decidded between protagonists Kim Hyun Joong and Jung So Min, it still could not escape the fate of a tough battle fight.

TNmS Ratings for 14th October’s telecast:
SBS Drama special [President] = 23.4%
MBC Daily Drama [Golden Fish] = 17.4%
SBS Daily Morning drama [Don’t know women] = 13.5%
SBS Daily drama [Three sisters] = 13.4%
KBS2 Wed-Thurs drama [Fugitive Plan B] = 12.0%
KBS1 Daily Drama [Smile, Dong-hae] = 11.9%
MBC Morning Drama [Scarlet Letter] = 9.7%
KBS2 Daily Morning Drama [Even Mom is Pretty] = 8.8%
SBS Variety [TV Entertainment of the Night] = 8.4%
KBS2 Info-variety [Live Info-comm] = 7.7%
MBC Daily Sitcom [More and more adorable] = 7.7%
MBC Wed-Thurs mini series [Playful Kiss] = 6.4%




On the 15th, according to AGB Nilson Media Research, episodes aired on the 14th for KBS2 ‘Fugitive’ recorded 11.9% (nationwide) of ratings, which is its personal lowest. ‘Fugitive Plan B’ which has been recording a continuous decrease in its ratings ever since its first episode fell by 3%-plus from its episode on the 13th (oct) at 15.1% to 11.9%.

On the other hand, during the same timing slot also shown SBS Wed-Thurs drama ‘President’ with its 4th episode at 26.1% (nationwide), whilst MBC ‘Playful Kiss’ recorded 5.6% with its 14th episode.


English translation: Ode

101014 Mischievous Kiss Episode 13 ratings

On the 14th, according to ratings research center AGB Nilson Media Research, KBS 2TV’s ‘Fugitive Plan B’ that was broadcasted on 13th October recorded 15.1% of ratings. This was lower by 1.1% than its previous episode on the previous week at 16.2%.

On the contrary, SBS ‘President’ that first started airing last week recorded 26.4% for this day’s episode, it is already reigning king with its 20%-plus ratings recorded in just 3 episodes.

-next 4 paragraphs ommitted about the other 2 dramas-

On the other hand, MBC ‘Playful Kiss’ recorded 6.0% of ratings for its 13th episode aired on 13th October.

Source: joynews



Kim Hyun Joong and Jung So Min’s ‘Explosive Kiss’ has shook the hearts of females. MBC Wed-Thurs drama ‘Playful Kiss’ portrayed a passionate kiss scene of both of the protagonists on the episode aired on 13th October. In the rain, Kim Hyun Joong approached Jung So Min with an invading kiss, to which both of their lips were captured to be too overly close to each’s, which looked like they were really kissing it out. After the broadcast, netizens left several comments such as “Kim HyunJoong’s fans have gotta brace themselves up already”, “Even I am excited with this explosive kiss”, etc, showing enthusiastic responses.

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In particular, one netizen even compared Kim Hyun Joong’s lips to that of a vacuum cleaner’s, stating that he is “really good at kissing”, as she shows her envy towards Jung So Min. Taking flight the power of this melodic love of these two people, this day’s episode managed to record 6.0% according to AGB Nilson Media Research, showing an increase in ratings (as compared to last week).

Source: Sports chosun



-all other paragraphs ommitted, not related-

On the other hand, according to TNmS, ‘President’, ‘Fugitive Plan B’, and ‘Playful Kiss’ recorded 23%, 15.5%, 5.9% respectively for its episodes aired on 13th October.

Source: newsis
English translation by Ode

MBC Wed-Thurs drama ‘Playful Kiss’ has faced a slight increase in its ratings.

On the 8th, according to ratings research center AGB Nilson Media Research, Playful Kiss that aired its 12th episode on the 7th October recorded 5.7% of ratings (nationwide), this was 0.1% higher than its 11th episode on 6th October with 5.6%, though it was still nonetheless the bottom lowest amongst all Wed-Thurs dramas.

On the other hand, dramas that aired during the same time slot on this day like KBS 2TV ‘Fugitive’ recorded 16.2%, whilst SBS drama ‘President’ recorded 21.5% as it reigns king of the Wed-Thurs dramas shown during the same timing slot.

On this day’s episode revealed ambitious protagonists who aimed to find their dreams. Hani, “My dream revolves around Baek Seungjo and moves however he may”, as she divulges her love for Seung-jo. Also, at the end of this day’s episode, Seungjo coincidentally went for a marriage plan with Hyera and this seemed to be initiating a windstorm for Hani…

Source: TVdaily


On the 8th, according to ratings research center TNms, SBS drama ‘President’ has had already achieved 20% of ratings in its 2nd episode only as it reigns supreme in Wednesday Thursday dramas.

On this day, ‘President’ recorded 21.2% of ratings, whilst on the contrary, dramas in the same timing slot like Rain’s KBS2 ‘Fugitive Plan B’ recorded 16.0% and Kim Hyun Joong’s MBC ‘Playful Kiss’ recorded 4.9%.

-next 2 paragraphs ommitted, nothing related-

*TNms Programmes Ratings* (Based on 7th October’s broadcast)

SBS drama special [President] 21.2%
MBC Daily drama [Goldfish] 17.4%
KBS2 Wed-Thurs drama [Fugitive Plan B] 16.0%
SBS Moment of News 14.5%
SBS Daily Morning Drama [Don’t know women] 14.1%
KBS1 Daily drama [Smile, Donghae] 11.2%
KBS2 Variety [Happy Together] 11.1%
SBS Variety [TV Entertainment of the Night] 10.1%
KBS2 Pro Baseball League [Play-off Match 1 – Dusan: Samsung] 9.8%
MBC Morning Drama [Scarlet Letter] 9.6%
KBS2 Daily Morning Drama [Mom’s Pretty] 8.9%
SBS [Busan International Film Festival Opening Ceremony] 6.8%
MBC Wed-Thurs drama [Playful Kiss] 4.9%

Source: morningnews
English translation: ODe

By Ode

Kim Hyun Joong has planned to catch the finale episode of his MBC Wed-Thurs drama ‘Playful Kiss’ along with all fans.

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On the 7th, according to his agency, Kim Hyun Joong will be catching the finale episode of ‘Playful Kiss’ on 21st Oct along with about 2000 fans at the Children’s Park, Dome Art Hall in Seoul, Nungdong. He stars across as the protagonist ‘corky boy’ Baek Seung Jo in this drama.

In order to repay the enthusiastic love and concern towards fans, Kim Hyun Joong’s been said to have personally suggested for this surprise event.

The event that begins from 9 PM onwards, Kim Hyun Joong will start to express his gratitude towards his drama ‘Playful Kiss’, and will be expected to show his specially prepared stage towards fans.

And then from 10 PM onwards, he will be catching the finale with all fans present as they will spin happy moments together.

Personnel of agency Keyeast expresses, “The amount of support that fans have shown with every time’s broadcast has been more feverish than any other time”, “To express our gratitude personally towards fans as we watch the finale together is a very meaningful thing to do as we weave precious time with Kim HyunJoong-ssi. Kim HyunJoong-ssi is also very excited to meet up with fans directly through this time’s event”.

On the other hand, in order to bring ‘Playful Kiss’ to a successful close, Kim Hyun Joong has been spending day and night shooting for this drama. ‘Playful Kiss’ has also recorded 5.6% of nationwide ratings for its 11th episode on 6th October.

Source: Star.mt




MBC Wed-Thurs drama ‘Playful Kiss’ has faced a decrease in its ratings.

On the 7th, according to ratings research center AGB Nilson Media Research, ‘Playful Kiss’ that aired its 11th episode on 6th October recorded nationwide ratings of 5.6%.

This day’s episode is 1.9% lower than its previous episode at 7.5% of ratings. Its previous episode has had recorded its personal highest record, and though it looked as if it would continue to rise, it has unfortunately been sagged under the huge influence of dramas in the same timing slot like SBS ‘President’ and KBS ‘Fugitive Plan B’.

On the 6th’s episode of Playful Kiss, in order to induce Seung-jo (Kim Hyun Joong)’s jealousy, Hani (Jung Somin) attempted to be attracted towards Ki-tae (Choi Sung-jun) but failed as she reminisces her date memories with Seung-jo as she goes on a date with Ki-tae.

After catching this day’s episode, netizens left various comments on the noticeboard such as, “Though it’s been interesting, Seung-jo’s really too arrogant and I feel disappointed in him”, “The reason why I catch Jangki is because of Kim HyunJoong. It’d be better if it isn’t this loose…”, “So the loveline is now induced again?”, displaying various reactions.

On the other hand, on this day also aired SBS special drama ‘President’ (starring Go Hyun-jung etc) and KBS ‘Fugitive Plan B’ (starring Rain, Lee Na-young, etc). Both the dramas recorded 18% of ratings as they achieve equal results and is further expected to challenge for a more fiery firework battle.

Source: Asiae




On the other hand, according to another media research center TNmS, ‘President’ achieved 17.4% of ratings, while ‘Fugitive’ achieved 15.9%, and ‘Playful Kiss’ achieved 5.4%.

Source: Yonhapnews

SBS Wed-Thurs drama My Girlfriend is Gumiho left amidst much claps.

According to AGB Nilson Research, My Girlfriend is Gumiho who has broadcasted its finale episode on 30th september recorded 19.9% of nationwide ratings as it reigned the Number 1 spot of its personal highest and beats out all other rivalry works.

‘Fugitive PLAN B’ telecasted through KBS2 recorded 17.9%, while MBC’s ‘Playful Kiss’ that began 1 hour later due to Pro Baseball Match recorded 7.5% of ratings.

On the first episode of My Girlfriend is Gumiho it has recorded 10.2%. The total average ratings for its full 16 episodes is 12.6%.

-next paragraph ommitted, summarises the story of Gumiho-

According to TNmS Research Center, ‘My girlfriend is Gumiho’ recorded 21.3% of ratings on its finale.



-last paragraph that talks about ratings, all other paragraphs are about a storytelling-

Though this drama has already entered its 2nd latter half part, but due to the presence of KBS ‘Fugitive’ and SBS ‘My girlfriend is gumiho’, its ratings haven’t been able to exceed the 10% stage as usual. Despite so, due to the broadcast of baseball match last 30th September, it began its broadcast 1 hour later, with that it has about an hour late of resting time, which was why eventually it managed to achieve 7.5% of its personal highest ratings (accoding to AGB Nilson Media Research center). This figure is actually twice the time higher than the episode on 29th September. Even if for now as the voices of netizens ring around the ears of the production team, they ask for the much support of everyone right till the end of this drama’s telecast.



-last paragraph that talks about ratings, all other paragraphs are about a storytelling-

On the other hand, this day’s Playful Kiss recorded 8.2% of its personal highest ratings according to TNmS research center, whilst same timing slot’s ‘Fugitive Plan B’ recorded 17.3%, and SBS ‘My girlfriend is Gumiho’ recorded 21.3%.

English translation: Ode

MBC Wed-Thurs drama ‘Playful Kiss’ is now showing signs of its stationary status.

On the 30th, according to ratings research center AGB Nilson Media Researches, Playful Kiss that aired on 29th night recorded nationwide ratings of 4.5%.

This number is actually 1.3% lower than its last episode broadcasted on 23rd with 5.8%.

Such a sight shown could be seen as a result of the verging against the very first broadcast of KBS2 ‘Fugitive PLAN B’ starring Jung Jihoon (Rain), Lee Nayoung etc.

In reality, this day’s ‘Fugitive’ recorded ratings of 20.7%, with such high ratings recorded on its first ever broadcast, it shows the amount of support it receives from audiences.

Albeit the low ratings for Playful Kiss, actors Kim HyunJoong and Jung Somin have been dwelving alot of hard work into their characters, so there is much anticipation to how this will work out lke in days to come.

On the other hand, on this day’s same timing slot on SBS, ‘My girlfriend is Gumiho’ recorded nationwide ratings of 16.6%.



On the 30th, according to ratings research center TNmS, KBS2 new Wed-thurs drama ‘Fugitive PLAN B’ that began airing on 29th starring Rain, Lee Nayoung has recorded 21.7% of drama ratings as it claims the Number 1 spot amongst Wed-Thurs dramas beginning since its first ever telecast.

During the same timing slot also included SBS ‘My girlfriend is Gumiho’ with 18.6% of ratings. Whilst MBC ‘Playful Kiss’ recorded low ratings of 4%.

With ‘Fugitive’ exceeding the 20% ratings as it becomes the hot-cake in demand like this, this could be credited to the luxurious casting with people like the successor of previous ‘Baker King Kim Tak Goo’ – Rain, Lee Nayoung etc, in addition to that also comes ‘Chuno’ ‘s solid combination of Chun Sung-il and Kwak Jung-hwan, which is probably why anticipation for this drama is reflected like this in its ratings.

On the other hand, on this day’s ‘Fugitive’ also featured cameos like ‘Chuno’ ‘s Lee Da Hae, Oh Ji Ho, Kwak Hyun-hwa etc that added on to the intensity level of this drama.

Translation by Ode

MBC Wed Thurs drama Playful Kiss is once again facing the pain of a decrease in ratings in just a night.

According to AGB Nilson Media Research Center, Playful Kiss that was broadcasted last 23rd September recorded ratings of 5.8% nationwide. This was 0.5% lower than its 7th episode on 22nd September at its personal highest 6.3%. With KBS ‘Baker King Kim Tak Goo’ having ended its run and SBS ‘My girlfriend is Gumiho’ paused for a day due to Chuseok on 22nd, it managed to show an increase in its ratings as it surfaced as the biggest beneficiary. However on 23rd, with KBS airing the special programme of ‘Baker King Kim Tak Goo’ and with SBS airing 2 continuous episodes of ‘My girlfriend is Gumiho’ (13th, 14th episode), inevitably, Playful Kiss has once again faced a decrease in its ratings.

KBS ‘Kim Tak Goo Special’ that was aired during the same timing slot recorded 16.8% (as per AGB Nilson) whilst ‘My girlfriend is a Gumiho’ recorded 15.2% nationwide for its 13th episode.

On the other hand, on this day’s Playful Kiss episode, Bong Jungu (Lee Taesung) who had been keeping that one strand of fringe has now cut it off and transformed into a neat and clean image as he expresses his heartfelt feelings towards Oh Hani (Jung Somin), attracting attention for that. Yoon Haera has also divulged her love for Baek Seungjo (Kim Hyunjoong). As Yoon Haera confesses to Baek Seungjo daringly and straight-forwardly, this 4-sided loveline thus begins its tension hereafter.

Sports Chosun

Translation by Ode

According to TNmS Research, ‘My girlfriend is Gumiho’ recorded an average ratings of 20.9% for the day which wasn’t just the Number 1 amongst Wed-Thurs dramas but also the highest rated programme for 23rd September.

In particular, Episode 14 that began airing beginning 11pm on 23rd September has recorded 22.5% of ratings, which was its personal highest, while Episode 13 that began airing since 9.45pm on 23rd September as well reecorded 19.4% of ratings.

While KBS2 ‘Baker King Kim Tak Goo’ who had been reigning the Number 1 position for its drama ratings recorded 17.9% with its special edition. Variety ‘Happy Together’ that followed after ‘Baker King Kim Tak Goo Special’ also recorded 8.8% of ratings. MBC ‘Playful Kiss’ instead remained at 6.0%.


Translation by Ode

MBC Wed-Thurs drama Playful Kiss has recorded its highest ratings of all time.

On the 23rd, according to AGB Nilson Media Research Center, Playful Kiss who aired its 7th episode on 22nd September recorded ratings of 6.3%.

As compared to the drama’s last episode aired last week with 2.8%, it has now increased by 3.5%. For other dramas during the same timing slot, they were replaced by Chuseok special movies except for Playful Kiss which was scheduled to continue as per normal, which attracted the attention of everyone if its ratings will improve or not.

On the other hand, during the same timeslot, movie ‘Sworn Brothers’ broadcasted through KBS2 TV recorded 12.5% ratings, whilst ‘Haeundae’ telecasted through SBS recorded 13.6% of ratings.

Translation by Ode
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