By JANE KINGSU-CHENG
December 3, 2010, 10:05am

Thanks to a very good friend of mine who introduced me to the Korean series Boys Over Flowers, I have spent many weekend dinners discussing Kim Hyun Joong, of the boy band SS501, who plays the role of Yoon Ji Hoo. Who wouldn’t swoon and get kilig whenever he showed up at just the right time when the leading lady needed a shoulder to cry on?

But before BOF took his fame to a global level, he was already making waves in his native land as the main man of SS501, a band on the rise, collecting awards such as Best New Artist, Best New Male Group and Netizen Popularity awards as early as 2005. On his own, this multi-talented awardee can dance, sing, act, and play musical instruments such as the piano and the guitar. He’s also quite the athlete with swimming, basketball and soccer as tops on his sporting list.

With all these achievements, it didn’t take long for The Face Shop to take notice and sign him up as the beauty brand’s latest endorser. The Face Shop Korea’s marketing manager for overseas business Hee-Joo Won shares, “We wanted someone popular not only in Korea but also in other countries. Someone who doesn’t just have a beautiful face, but also had talent. Kim Hyun Joong fits the bill perfectly.” Expect more Kim Hyun Joong photos on special KHJ items in stores soon, adds, Face Shop Philippines brand manager Maureen Abenoja.

We’re also hoping that Kim Hyun Joong can find time to visit Manila. And when that time comes, keep in mind Hee-Joo’s tip: “He admires girls who can put on pretty makeup but still manage to look fresh and natural. He likes just a hint of peach or pink color on the cheeks matched with sheer gloss on the lips.”

It’s so easy to pull off this look. Abenoja shares: “For pretty but natural-looking color on the cheeks, use The Face Shop’s Illuminating Cushion Blusher which comes in orange and pink shades, plus The Face Shop’s Diamond Shine Lip Gloss which comes in several pink, peach, berry and red shades that are sheer but sparkling.”

The Face Shop Philippines’ chief makeup artist, Marge Apacible, also reveals that a lot of Pinoy men have been seen purchasing skincare products at their stores. So, for the vain male out there, take your cue from Hee-Joo, as he shares another suggestion: “[He likes] the new Neo Classic Homme skincare line, which is an anti-oxidant, energy-boosting line for busy men. Kim Hyun Joong especially loves the line’s citrus/woody scent. His fave products in the line are the Neo Classic Homme Alcohol-Free Toner which he uses during daytime and nighttime because it is good for sensitive skin, and the Neo Classic Homme BB Cream SPF 20 PA++ which he uses when he goes out to attend events because it provides good coverage with skin-caring benefits.”

The Face Shop, at leading malls nationwide.